Solutions for IT Services
For IT services: build a steady pipeline, not just referrals
Turn inconsistent demand into a weekly system. No more scrambling when referrals slow down
What’s broken today
- Pipeline swings with referrals and renewals.
- Follow-up drops when tickets escalate.
- No single view of what’s driving meetings.
What good looks like
- Consistent outreach every week.
- Follow-ups that don’t get lost.
- Clear weekly reporting: activity to meetings to outcomes.
How 11 to 1 helps
- Targeting and lead lists: the right accounts, not just anyone.
- Automation and workflows: reduce manual steps.
- Scheduling and tracking: less back-and-forth. Cleaner reporting.
Common use cases
- Monthly or quarterly campaigns to specific verticals.
- Reactivating old leads and closed-lost accounts.
- Booking audits and assessments reliably.
What you get
- Simple outbound cadence support.
- Lead qualification structure.
- Booking flow and confirmations.
- Scorecards to measure what matters weekly.
FAQs (IT Services)
Can this work for MSPs and project-based IT? +
Yes. The workflow supports both recurring-service MSP models and project-led demand generation.
Do we need to change our CRM? +
No. We can map the process to your current CRM and reporting cadence.
How do we handle multiple service lines (security, cloud, support)? +
Service lines can run distinct targeting and follow-up tracks while sharing one scorecard view.
Can it support multiple sales reps? +
Yes. Ownership and follow-up steps can be split across multiple reps and still stay coordinated.
How do you keep deliverability and outreach healthy? +
We use consistent cadence rules and weekly checks so outreach volume stays controlled and measurable.