· Philosophy · 1 min read
What '11 Inputs → 1 View' Means in Practice
The philosophy behind consolidating your scattered data into a single actionable weekly view.
The name “11to1” isn’t random. It captures our core philosophy.
The Problem We See
Most SMBs we work with have data in 11+ places:
- CRM (deals, contacts)
- ATS (candidates, jobs)
- Marketing automation
- Spreadsheets (everything else)
- Calendar
- Project management
- Accounting
- HR systems
- Communication tools
- Analytics platforms
Each tool has its own dashboard. Each dashboard tells a partial story.
The Solution
We connect those 11 inputs and normalize them into 1 clear weekly view.
Not a mega-dashboard with 50 widgets. Not another tool to log into.
One scorecard. One action list. Delivered every week.
What This Looks Like
- Monday morning: You get your scorecard
- 15 minutes: You review metrics and priorities
- The rest of the week: You execute, not report
That’s the 11to1 approach.